{"id":4934,"date":"2016-05-31T17:52:34","date_gmt":"2016-05-31T17:52:34","guid":{"rendered":"https:\/\/kvartiras.com\/?p=4934"},"modified":"2016-06-08T09:47:14","modified_gmt":"2016-06-08T09:47:14","slug":"we-are-for-art","status":"publish","type":"post","link":"https:\/\/kvartiras.com\/en\/we-are-for-art\/","title":{"rendered":"We Stand for Art Without PR"},"content":{"rendered":"

What this means and why I, as a PR professional, am writing about it.<\/h3>\n
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Nowadays, given the desire and a certain amount of money, virtually anything can be made fashionable, popular, trendy, or a must-have. This is especially true in a realm as uneven and subjective as art. But as true artists say, painting is pure mathematics. And our Gallery has no intention of presenting the equation \u201c2+2=5\u201d as correct.<\/p>\n

That is precisely why you will not find any masterpieces here that owe their status to advertising. Every work is selected and assessed on its own merits, without labels or famous names. And if, a couple of years from now, something from the Kvartira S collection turns up at a Sotheby\u2019s auction\u2014as I personally have no doubt it will\u2014then so be it.<\/p>\n

Create\u2014and be daring.<\/p>\n

\u00a0<\/p>\n

PR Director of the Kvartira S Gallery, Evgenia Plokhikh<\/strong><\/em><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Nowadays, given the desire and a certain amount of money, virtually anything can be made fashionable, popular, trendy, or a must-have. This is especially true in a realm as uneven and subjective as art. But as true artists say, painting is pure mathematics. And our Gallery has no intention of presenting the equation \u201c2+2=5\u201d as […]<\/p>\n","protected":false},"author":2,"featured_media":4939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-4934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/posts\/4934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/comments?post=4934"}],"version-history":[{"count":0,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/posts\/4934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/media\/4939"}],"wp:attachment":[{"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/media?parent=4934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/categories?post=4934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kvartiras.com\/en\/wp-json\/wp\/v2\/tags?post=4934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}