Nowadays, given the desire and a certain amount of money, virtually anything can be made fashionable, popular, trendy, or a must-have. This is especially true in a realm as uneven and subjective as art. But as true artists say, painting is pure mathematics. And our Gallery has no intention of presenting the equation “2+2=5” as correct.

That is precisely why you will not find any masterpieces here that owe their status to advertising. Every work is selected and assessed on its own merits, without labels or famous names. And if, a couple of years from now, something from the Kvartira S collection turns up at a Sotheby’s auction—as I personally have no doubt it will—then so be it.

Create—and be daring.

PR Director of the Kvartira S Gallery, Evgenia Plokhikh